Finn Simard is registered status at Couchiching First Nation. He is an artist and designer working with visual material culture to examine current politics and policy schemes that implicate First Nations. His work investigates bad feelings and bad policy as manifestations of settler-colonial genocide, these investigations support his works goal of asserting the position that First Nation art is an exclamation of First Nation inherent sovereignty. Simard's work illustrates a problematized national narrative of First Nation and Canadian relations to ultimately reveal present modes of settler-colonialism, genocide, First Nation politics, and policy.

Finn Simard’s memes and videos capture the conflicts created by colonialism, land, politics, and capitalism. The artist creates moving and still images as an embodied and visceral response to Indigenous identity that dispels current tropes of Indigeneity. Simard’s work instead investigates intensity and burden as products of injustice(s), human rights violations, and colonial violence. In his videos and memes, Simard illustrates bad feelings and harms from different Indigenous contexts to reveal new modes and effects of colonial-capital-racial policy. Simard’s work mobilizes grief, intensity, and trauma as mitigation tools to colonial-capital policy. ​He additionally creates policy recommendations into legislation, services, programs, and organizations.