Canada Media Fund
A default icon for a node which has no primary image

Type of funding body
filmmaking  
Location

Canada (2010-)

Description

We serve as the spark that ignites the sharing of a truly Canadian culture. Our stories. Our ideas. Our uniqueness. We do it by championing the content produced by the diverse people of this land. First the spark glows – and then it grows. We’re not just fostering Canadian voices for entertainment’s sake. We’re celebrating the history – and the future – of this great nation. We help our creators thrive in a disruptive environment. We support innovation and Canada’s full range of diversity, perspective and independence of thought. We open doors through industry and private sector partnerships.The Canada Media Fund receives contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors.

Canada Media Fund. “About Us.” Accessed September 26, 2023. https://cmf-fmc.ca/about-us/.
History

The Canada Media Fund (CMF) was announced in 2009 and then launched in April 2010 to help Canadian content creators get the support needed to bring their ideas to life. Growing out of a merger of the Canadian Television Fund and Canadian New Media Fund, the concept was to take financial investments from both the Government of Canada and the country’s cable, satellite and IPTV distributors and funnel them into Canadian content across a wide range of audiovisual platforms, including TV shows, videogames, web series, virtual reality, interactive digital media and software applications.

Canada Media Fund. “Happy 10th, Canada Media Fund. Now Get to Work!,” October 19, 2020. https://cmf-fmc.ca/news/happy-10th-canada-media-fund-now-get-to-work/.
Work funded
  • Vibrant and colourful drama comedy poster featuring sitcom star Bilal Baig seated on a colourful living room couch. Bilal is a South Asian transfeminine person who has brown skin and dark shoulder length wavy hair with a full fringe. They are wearing a layered outfit including South Asian jewelry. The entire poster is edited to amplify the purple, pink, yellow and orange hues in the environment. A digital paintbrush and line art tool using a bright yellow colour define and enhance Bilal's features and outfit.

    Sort Of

    TV series, 2021

    Follows a gender-fluid millennial who straddles various identities, exposing the identities and labels that are no longer applicable.